Copywriting & Content strategy | Waze
As the content agency of record for Google’s Waze, SUMMERS GROUP helps Waze Ads drive new business by crafting email campaigns, newsletters, social media posts, paid media messaging, website copy, case studies, and insights. We have provided localization, developed brand voice and style guides, and created a proprietary advertiser certification program. Highlights include:
Leading copywriting and content strategy for the updated Waze Ads website
Achieving an average email open rate of 48%, nearly 2X the branded email benchmark (Source: Campaign Monitor, MailChimp average of 21 %-25%)
Crafting top-performing branded content, e.g., Working Together to Help Communities Navigate COVID-19 // 115+ press stories, 19.9M social impressions
Earning an average email Click-Through Rate of 7.07% // 40% above the branded email benchmark (Source: LinkedIn, MailChimp (average of 2%-5%)
Growing brand awareness and understanding by creating a proprietary advertiser certification e-learning program, Waze Ads Fundamentals
